Blogging can be a great way to market a product. Given the increase in internet usage, it is clear that people have become more dependent on the net for information on various products and services that they are interested in purchasing. However, to increase their visibility, online sellers need to make their blogs more relevant to their consumers’ needs.
This is where the WordPress plug-in easy wp seo can come in handy.
WordPress is the most preferred blog publisher for many reasons. It allows for easy customization with its many website themes and makes it more convenient for bloggers to post new information with its PHP platform. It even has a tutorial for first-time bloggers, who do not yet know how to use PHP codes. It also has plug-ins, such as the Flash Player, which significantly add to the features of one’s blog.
This publisher also has a variety of plug-ins to cater to a blogger’s every need. The most important of these plug-ins, at least from an internet marketer’s point of view, is the easy wp seo, which was released just recently to replace the previous WordPress SEO plug-ins, such as the SEOPressor and WP SEO Beast.
Indeed, it is such an important tool because, as most online marketers know, Search Engine Optimization (SEO) is one of the ways by which companies can ensure that their pages come up as one of the top results on major search engines, like Google and Yahoo. To maximize SEO, companies have to publish online articles that have relevant key words or phrases that their target market will most likely type in when searching for a particular product or service.
Aside from relevant words or phrases, they also have to take into consideration the number of times that they use the same in their article. Bloggers must take note that the acceptable keyword density is between 2% to 7%; anything beyond this range is considered spammy. To determine the number of times that they should use key words or phrases in an article, they should multiply the density score with the total number of words that their article contains. For example, a 600-word article with a keyword density of 2% should have a maximum of 12 keywords or phrases (i.e. 600 x 0.02 = 12)
Most content writers have to use another program to correctly determine if their articles have achieved the acceptable keyword density. But, with the help of the easy wp seo plug-in, WordPress writers will not have to outsource SEO checking anymore. They will simply have to download and install this plug-in, and it will do the job for them.
The easy wp seo has outstanding SEO features
The easy wp seo has outstanding SEO features that have made online marketers infinitely grateful for its invention. With this plug-in, writers can just type in their primary and secondary keywords and, after they click on “Publish” or “Update,” their keywords will be highlighted in boldface or italics or underlined, depending on the level of relevance. The plug-in displays the keyword density score at the same time, so they can edit their post accordingly, if it exceeds the acceptable keyword count. This plug-in also has Latent Semantic Indexing (LSI), so writers just need to type in the list of related terms, which they can drag and drop to their article. Likewise, the easy wp seo has the ability to recognize multiple keywords and takes them into account when computing the density score – a feature which most SEO plug-ins do not have. Lastly, it is the only SEO plug-in, so far, that has a readability index, to help writers gauge if their articles will be relevant enough to their consumers’ search.
Thanks to the easy wp seo, online marketing companies will no longer have to spend so much on hiring ghost writers to ensure that they make it to the first landing page of the search engines that matter.
